Father's Day is a friggin' gold mine for any retailer selling to moms of infants.
My son was born in March 08, so for his first Father's Day, he was 2.5 months old. My husband had *strongly* hinted that he wanted a new digital camera (to the point where the ad for a specific camera just happened to appear directly on top of our bar). Being the fabulous wife that I am (and because I, too, wanted a better camera, but don't tell him), I packed our lil guy up into his snap-and-go and off we went to our local camera shop.
When we pulled into the lot, my boy was sleeping happily in the back. Perfect! Snapped him out and go we did. Into the shop. The salesman acknowledged me immediately and indicated he'd be with us in just a couple minutes. This was a brilliant move on his part. I knew he saw me, and he knew I had a sleeping baby. His tactic provided just enough time for my son to wake up. Excellent. Introduction of the Gold Mine Customer. I had about 3 minutes until crying would begin. And the salesman, I am SURE, could see my tension. He walked over...
Salesman: Can I help you?
Me: This is going to be the easiest sale you've had all day. I need the camera. The one from the ad.
Salesman: I know which one you mean. Let me get it. Would you be interested in a package deal we are offering -- the camera plus its plush camera bag plus an additional lens.
Me (making eye contact with my 2.5 month old): Yes, yes. No problem. Sounds great.
Salesman (realizing he has hooked the ultimate GMC): How about a book we sell to introduce the various features of the camera? We also offer Nikon classes which will answer any questions about how to...
Me (seeing the squirming begin): Yes. I'll take it all. Please ring it up quickly.
Salesman: Great! Would you like help to your car? (Which he knew I needed since he had just sold me 2 huge bags of camera-related stuff and I was still carrying the snap-and-go. But at the same time, he didn't have to offer...so by extending this offer, he was somehow going above-and-beyond...helping the mom-in-need...which I knew then and still think is slimy. So I'm writing in green.)
Me: Yes. Let's go. Thanks. (Thanks? For taking advantage of the mama?)
Glad to report my husband LOVED the camera (so do I!). And he was thoroughly happy with and surprised by all of the bells and whistles...none of which have been used to date. All, please take this opportunity to admire the case + lens -- this is quite possibly the only time they will ever been seen...except by those who happen to be hunting for crumbs under our office desk:
And we're about to go through it again. My son is still not quite trustworthy enough to create some fabulous work of art for his dad. He'd at least taste the paint. He'd definitely eat the clay. So for one more year, I am the GMC. But this year I'm not going to the store. I'm sending my hubby with my credit card. Dangerous, yes. Easier, yes. And I'm all about the non-stress approach now...at least I bought him a card.
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